News

The Fun Starts Here - New Video Launched
12/08/10

(Oroville) In true California fashion that captures the imagination and "spirit of the west", a unique video has been released featuring the colorful lifestyle and many activities of the Lake Oroville region. The project commissioned by the Oroville Chamber of Commerce and produced by Debra Lucero & Associates, is further indication that the Lake Oroville area is becoming a world class recreational and cultural destination.



For more information contact Mike Donnelly at (530) 828-0011 or mike@californianorthern.com

King of Jordan Visits Lake Oroville
07/16/10

The following was published in the Oroville Mercury Register:
By BARBARA ARRIGONI - Staff Writer Posted: 07/14/2010 12:11:08 AM PDT

OROVILLE — King Abdullah II of Jordan's arrival in Oroville Monday afternoon was so hush-hush, no one really knew he was coming until he actually got here. The king has been touring Northern California on a motorcycle along with family and friends. His entourage was reported to have visited Jamestown in Sonora County on Saturday. As he has at other stops, King Abdullah rode into Oroville aboard a Harley-Davidson. California Highway Patrol spokesman Doug Garrett confirmed the visit Tuesday and that the king's group is being escorted throughout the tour by CHP officers from Sacramento. He said it isn't uncommon for heads of state outside the United States to be assigned additional security. "I think the guy just wanted to take a leisurely stroll through the Northern California mountainside," he said.

Apparently, King Abdullah II planned the trip to Oroville, at least partly, to dine at a restaurant overlooking the lake, according to comments by Zella Davis, general manager of Lake View Restaurant of Lake Oroville Golf and Event Center. The restaurant was the king's primary destination.

Davis said in a phone interview Tuesday she was first approached about six weeks ago by three men who came in to the restaurant "wanting to have a party for friends" on a Monday. The restaurant is normally closed Mondays. The men told her there would be about 40 people, and Davis said she'd see what she could do. At the time, the men wouldn't say who the guest was. Two weeks ago the men returned, ate lunch and tightened plans for the king's visit, still not identifying him. About 12:30 p.m. Monday, about 15 U.S. Secret Service agents arrived at the restaurant and did a sweep before the mystery guest's arrival. Davis said she told the agents they could do what they want to do, "but you have to tell me who is coming."

"They said it was the King of Jordan," said Davis, with excitement oozing through her voice. "That's enough to tweak your day! It was such a fun and exciting time. We were going to be cooking for the king. I mean, come on!" King Abdullah II and the Crown Prince both arrived on motorcycles. Davis said there were about a dozen other members of family and friends also on motorcycles. In addition, the entourage included a truck loaded with spare bikes, a mechanic and medical staff. Davis said she learned the king is on vacation, did a Google search of lakes and found Lake View Restaurant. "He wanted to dine at a restaurant that overlooks the lake," she said.

The king motorcycled to Oroville from Lake Tahoe and arrived about 1 p.m., she said. Although she had planned a menu of New York steak, country fries and chicken piccata, the main guest asked if he could have something else. "He wanted nachos, onion rings and a grilled turkey sandwich," Davis said. The change may have rattled some people, but Davis said it was easy. "It's amazing how quick you can get things ready when it's going to serve the king," she said. A sudden flurry of activity started when the King Abdullah II finished eating and stood up to leave. Then it was over. "It was fast, furious, bold and amazingly fun," Davis remembered. "Now we can have this new thing, 'we're fit for a king.'"

For more information contact Mike Donnelly at (530) 828-0011 or mike@californianorthern.com

Olives Cure Local Recession
01/15/10

The following appeared in the Oroville Mercury News: Olives Touted as Cure For Local Recession By TONI SCOTT - Staff Writer Posted: 01/15/2010 12:00:00 AM PST

CHICO -- Although the rest of the economy may be in the pits, one local agriculture industry is boasting tremendous growth, with olive growers and olive oil producers expecting continued success in otherwise tumultuous economic times. Though the 450 attendees of the 10th annual Tri-County Economic Forecast Conference were warned that the dire effects of the recession may still be felt for months to come, local olive production was highlighted Thursday morning as a catalyst that could help get the north state back on its feet.

Gregg Kelley, president and CEO of California Olive Ranch; Jamie Johansson, owner and farmer of Lodestar Farms; and Pat Campbell, vice president of operations for Bell-Carter Foods, all said when it comes to the growth of the global olive market, Butte, Glenn and Tehama counties are at the forefront. "We are the fastest-growing olive oil market in the world," Kelley said.

California Olive Ranch, which is based in Oroville with a milling facility in Artois, is America's largest olive oil producer and is only expected to grow in the upcoming years. Though the company was founded in 1998 with only about 500 acres of olives, less than 15 years later it now boasts approximately 10,000 acres of olives and owns what Kelley said is the "most technologically advanced" olive processing plant in the world.

Kelley said industry experts foresee a "very rapid" market growth for olive oil, with a predicted 80 percent growth rate each year over the next five years. Kelley attributed this, in large part, to the advances local olive oil farmers have made, saying domestic innovations have surpassed those in Spain and Italy.

Both European countries are international leaders in olive oil production, though on American soil, olive growers are able to produce more olives per acre than their international competitors and can mechanically harvest the olives, rather than have them hand-picked. The European Union is also phasing out olive subsidies, giving companies like California Olive Ranch more of a competitive edge in the global market.

Locally, Kelly said that translates into more employment opportunities in the company that currently employs about 400 tri-county residents and whose annual expenditures exceed $110 million a year. Kelley also said the olive oil industry is primed to help other sectors achieve success, noting that as olive oil production expands, there is a greater need for innovation in milling, processing and harvesting equipment.

But while the growth of olive oil may be sparked by innovation, Johansson said its continued success relies almost equally on experience. Johansson's ranch in the Oroville foothills was started in 1993, with olive varieties grown in southern Butte County for more than 100 years. Johansson said as olive oil production grows, so too will consumers' demand for a meaningful experience with the commodity.

He likened the olive oil industry to Seattle's Pike Place Market, noting that although there are several fish markets, the market where employees throw their fish down a line and engage the crowd is the most profitable venture. "Because it's experience-driven, they can charge more and still outsell their competitors. And they all have the same supplier," Johansson said.

Capitalizing on this need for a "unique experience" and "personal connection," Johansson said the local olive oil industry needs to focus on agri-tourism, a movement that will in turn expand other local agriculture and tourism-based businesses. Alongside the nation's top olive oil producers, the tri-county area is also home to the No. 1 producer of black ripe table olives, with Bell-Carter Foods in Corning also confident about its future.

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For more information contact Mike Donnelly at (530) 828-0011 or mike@californianorthern.com

New Lake Oroville Resort Plan Unveiled
07/18/09

(Lake Oroville) Butte Conservation Properties (B.C.P.) and the REMM Group have unveiled a sweeping new concept that will transform the proposed Lake Oroville Spa and Resort project. The two companies have joined together to merge their two land portfolios into one single resort master-plan that promises to become a catalyst for the regional recreation and tourism industries.

A new Vision Plan has been developed by the S.E. Group out of Vermont, one of the country’s premier resort designers. The latest conceptual design recommends the property be developed into a “family oriented, active outdoor lifestyle resort that is reflective of the rich and diverse history, culture and ecology of the region”. The resort will be anchored by such major attractions as a the Kids Activity Zone, Equestrian Center, The Chapel of the Blue Oaks wedding venue, Valley Retreat, The Oaks 18 Hole Golf Course and the Great Outdoors Lodge. Amenities would include mountain biking, rock climbing, zip lines, challenge courses, fitness center, shooting ranges, casting ponds, sportsmen activities, tent & RV camping, and an amphitheatre.

The entire Vision Plan can found at: www.lakeorovillevillage.com/listings/show/58

B.C.P. owns about 850 acres of land next to the Loafer Creek State Recreation Area at Lake Oroville. The property includes several scenic lakes, ponds, meadows and mountain top vistas with sweeping views of Lake Oroville. Adjacent to the B.C.P. property, the REMM Group owns about 920 acres of land which has already been approved as a Specific Plan by the Butte County Supervisors. Earlier this year as part of the General Plan Update process, the board approved increasing residential densities within the resort area to up to one unit per acre, a move that is expected to dramatically stimulate the local economy.

For more information contact Mike Donnelly at (530) 828-0011 or mike@californianorthern.com

2009 Sierra Oro Farm Trail Passport
06/15/09

(Oroville) — Ticket Sales have opened up for the 2008 Sierra Oro Farm Trail Passport that will take participants Oct. 11-12 to 18 farms and eight wineries to see and sample local food and drink at the source. The trail goes through Chico, Paradise and Oroville farm lands that participants can drive to during the event. Three new farms and two new wineries have joined the trail this year: Bertagna Son Kissed Vineyards and Gale Vineyards in Durham and Mt. Ida Mandarin Ranch in Oroville. Many farms will be harvesting so particpants can see what harvest time looks like. Tickets are $20 in advance at Chico, Oroville and Paradise chambers of commerce and online at www.sierraoro.org. At the event, tickets will be $25.

For more information contact Mike Donnelly at (530) 828-0011 or mike@californianorthern.com